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Apacer's Tenth Anniversary
Goal: To Become one of the World's Three Biggest Memory Storage Brands
Announcing New Product – Love Memory: Stylish Components Containing Fashionable Elements
 
Today (Sept. 17) Apacer (issuer code: 8271), a memory modules maker, is celebrating its Tenth Anniversary. Apacer has publicly announced its newest Visual Identification: An arched bridge emphasizing innovation, flexibility, dependability, and the best products and services. Apacer's Love Memory product series incorporates fashionable style elements in memory card design for the first time ever, and makes memory cards a fashionable accessory. Like Apacer's brand motto Access the Best!, this memory card is easy to carry, store, and share.

Apacer's Decade of Achievement: Superior Innovation and Global Leadership
Apacer has been a leading source of innovation since it was founded in 1997. This innovation has taken the form of market awareness, nimble product R&D and design capabilities, and back-end system platform integration. Apacer has grown strong over the course of a decade thanks to its customers' trust.
Apacer has solid hardware and software R&D teams, and resolutely provides stable, fast, and effective products, technologies, and service. We also make sure that our digital storage products are elegant and aesthetically-pleasing, which has enabled us to win several international design awards.
President Austin Chen made this wish in 2007: "We will continue to increase our market share and create a value-add of blue ocean market which belonging to Apacer. Our goal is to be one of the world's top three memory manufacturers, and become Taiwan's best-known memory storage brand." Chen confidently expressed, "Apacer's highest value is trustworthiness. Trustworthy, dependable service and quality have been Apacer's biggest assets throughout its ten years of continuous growth, and will drive its sustainable operation in the future." Self-confident and determined, Apacer has invited representatives of distributors in 23 countries to Taiwan to celebrate its Tenth anniversary. The participant who traveled the farthest—from Finland—had to fly 22 hours to get to Taiwan. Apart from experiencing foot massage, visiting the Taipei 101 skyscraper and the National Palace Museum, and touring the world's cultural heritage of Chinkuashih and Jiu fen, the participants also toured our Long-tan Factory and got a look at Taiwan's technological skills.

Love Memory Classic Commemorative Edition: Showing off Style and Taste
Apacer's Tenth Anniversary also marks the introduction of its newest product—Love Memory! This high-tech product features a rare sense of design styling, and completely overturns traditional ideas of what a memory card should look like. Love Memory's design is at once low-key and sumptuous, and it cleverly combines love and style in a technological product. It allows users to instantaneously return to all memorable times and perfectly preserve much-loved memories. Besides the limited-edition packaging, there is also a free multipurpose True Love Key Ring; this useful leather accessory lets users carry the memory card and their treasured photographs around with them. In a major break with conventional packaging, the Love Memory is not just a 1GB/2GB memory card: Its fashionable design and sense of quality is utterly different from most ice-cold information products and highlights the user's personal taste.
In order to draw attention to this product's style elements, Apacer's press conference held a first-ever fashion model show. Famous models Ashliey Wang and John Chen danced the tango to express the ideal of romantic love. Kate Wang brought her daughter—who is less than one year old—to show motherly and familial love. Love Memory also can accommodate other kinds of love, like love for oneself, love for pets, and love for the world. It emphasizes that treasured, wonderful memories can be stored at any time and carried and shared anywhere.

Apacer: Formidable R&D Capabilities; the Most Complete Memory Product Line
Apart from introducing the new Love Memory product, the press conference will also feature memory modules that display Apacer's customization capabilities and can be used in embedded applications involving industrial and military companies. These modules will enable highly profitable products and help escape the cutthroat competition in the DRAM, creating a blue ocean for Apacer. Apacer's overclocking memory modules offer superb performance, and Apacer is the first company worldwide to provide products with ATI CrossFire certification. Apacer's products were also designated the official memory of the 2006 World Cyber Games final in Italy and the 2007 Taiwan World Cyber Games. Apacer is the finest memory brand for all DIY gamers.
Flash products require stability and reliability. New control technologies, including compression /decompression, security control, and encryption/decryption sharply increase the added value and security of Apacer's products. Apacer's flash memory is shock-resistant, highly stable, power-thrifty, and will continue to improve in the future. Apacer plans to achieve a one-to-one ratio of DRAM and Flash product sales before the end of the year.
Apacer believes in combining advanced technology with refined aesthetics. As a result, Apacer's products have won Japan's "Good Design" international design award for three consecutive years, and has also placed highly in Germany's IF and Taiwan's Symbol of Excellence awards. These awards reflect styling, use of special materials, user convenience, and security. Apacer is continuing to upgrade its technology and research users' preferred usage. Apacer is committed to the Access brand as a new model Taiwanese brand start-ups.
 
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